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WHAT OTHERS ARE SAYING

Juli and I served as speechwriters at the Pentagon together, eventually both ending up writing for Secretary Donald Rumsfeld. Her sound judgment, both in writing situations and in personnel matters, was always impeccable. There was literally no one who I trusted and respected more.

RANDY LEE, FORMER SPEECHWRITER, SECRETARY OF DEFENSE
Current Speechwriter, US Government

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WHAT OTHERS ARE SAYING

Our small non-profit really needed a marketing/PR pro in our corner to help out occasionally throughout the year, primarily with website updates and our annual fundraiser. We didn’t have a large budget to attract an agency, nor did we have the time or internal expertise to direct a beginner. Juli was the perfect fit with her concept of “Buckets of Hours.” We are able to buy 10 hours at a time.

When we reach out to Juli, she responds quickly and produces great results. We totally trust her to complete the tasks we assign in a quality manner, and she keeps us posted after each project on the status of our hours. No surprises, which is key for a small organization like ours. I highly recommend any nonprofit sign up with Juli and Branson Ink. You’ll be glad you did.

LINDA HARRIGAN, PRESIDENT, LU YOUNG CHILDREN’S FUND

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WHAT OTHERS ARE SAYING

I had the opportunity to work with Juli Branson after being selected by TEDxTurtleCreekWomen to join their 2016 speaker line-up.

Working with Juli was amazing.

She gave me feedback on my content, helped me construct the “story,” coached my delivery and critiqued my presentation style. Her coaching helped give me confidence, and really made all the difference – I can’t imagine having done the TEDx talk without her! Not only that, but what I learned from her I’ve been able to further implement in subsequent spoken & written presentations.

Juli is an excellent communicator – and her style is both direct and encouraging. I would highly recommend Juli to anyone interested in perfecting their public presentation skills. I’m not there yet, so I will call Juli when I need her again!

CARMIN MACMILLAN, EXECUTIVE DIRECTOR, MANSFIELD MISSION CENTER

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WHAT OTHERS ARE SAYING

Juli is a consummate professional, mentor, team player, and an expert in strategic communications. I had the pleasure of working with her at the Office of the U.S. Trade Representative (USTR) under the George W. Bush Administration and can attest to her keen understanding of media, politics, and policy. Ever since we both left USTR, I have been looking for opportunities to work with Juli again!

TRINH NGUYEN, FORMER CO-WORKER, US TRADE REPRESENTATIVE
Current Media Relations Manager, Phillip Morris International

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WHAT OTHERS ARE SAYING

What can I say about Juli that gives her the credit she earned and deserved when she worked for me at the US Department of Transportation? Especially going through (the after-math) 9/11 together. For one thing, she was very loyal, very hard working, and very trustworthy.

It usually took her half the time to produce twice the product that other employees turned in. She did not need to have me or anyone looking over her shoulder. She accepted my mentoring graciously. When she questioned something, she had a good reason to. I have tried (unsuccessfully) to hire her to work for me again since then, because she was involved in other projects at the time. I would wager any amount of money that she would perform as well for someone in her future as she did for me. That’s how much I would recommend Juli for anyone lucky enough to engage her speechwriting services.

She was a wonderful person to work with! She is good! Can’t say enough about her!

HARRY PHILLIPS, FORMER DIRECTOR OF SPEECHWRITING, US DEPARTMENT OF TRANSPORTATION
Current Founder/Principal, Precision Writers LLC

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WHAT OTHERS ARE SAYING

I was introduced to Juli via email from a business associate. I had been given a project and the deadline was moved up from 2 weeks out to 2 days out. Since I had other projects to complete at the same time, I reached out to my business associates and was given a few names of consultants. Since I had not met Juli and did not have a relationship with her, I had to rely on the recommendation I received, which was of the highest level.

To my amazing delight, Juli was much more than I had anticipated. She is an expert in her field and made my words come to life. She has the experience in the public sector and takes that experience and adds that to her creative style and that is a winning combination.

After the first project was completed, I have had the extreme pleasure of meeting Juli in person and getting to know her. That cemented the deal. Juli and I have worked on numerous projects together and there are more scheduled.

If I could offer one bit of advice about Juli, get onto her schedule and have her work her magic with your project. You will not only be thrilled you did, you will try to keep her in your loop to continue the momentum. You can be confident that the projects you delegate to Juli will be done with the highest level of integrity, originality and professionalism. I am grateful to my business associate for recommending Juli to me and thank her every day.

JUDY HOBERMAN
TEDx Speaker/Coach/Sales Trainer, Selling In A Skirt & Radio Show Host, W4WN

PORTFOLIO

NATIONAL
SHERIFF’S ASSN

Public Outreach Campaign: Leads messaging and content development for the US Department of Justice’s Bureau of Justice Assistance (DOJ/BJA) $1 million grant, “Supporting The Blue Public Awareness and Education Campaign” with the team of the National Sheriff’s Association, OTR Strategies and MovementForward Inc.; developing original content for a multi-layered campaign strategy to educate the general public about law enforcement and to promote positive messaging about our nation’s law enforcement; managing outside agencies providing video and focus group services; maintaining documentation for required federal grant reporting.

GEORGE W. BUSH
PRESIDENTIAL CENTER

Expert Development: Provided writing, thought leadership, niche marketing services to experts with the non-partisan George W. Bush Institute that seeks to improve the human condition through education reform, global health, human freedom and economic growth.

AMERICAN INSTITUTE
OF ARCHITECTS
(AIA) BOARD CANDIDATE

Speechwriting/Coaching: Wrote speeches, talking points and coached young Dallas-based architect through her successful election to a newly created, at-large board seat for national trade association campaign; produced competitive analysis, video script, and election-day speech, and coached through Q/A sessions and informal caucus meetings; client elected with the most votes of any candidate, including those from larger markets.

BASILINNA/ANTIQUITIES
COALITION

International Communications: Partners with public affairs firm to support clients doing business in China, Egypt and MENA by developing timely, focused op-eds, social media posts and talking points for client use in response to ever-changing political landscape; contributes to related non-profit organization with focus on stopping antiquities trafficking, particularly in Asia and MENA, that provides terrorist funding

GEORGE W. BUSH
ADMINISTRATION

Crisis Communications: Established Strategic Communications Office for Federal Emergency Management Agency External Affairs in aftermath of Hurricane Katrina based in Baton Rouge, LA; original member of White House Iraq Fusion Cell strategic communications office worked on team to respond to media inquiries, managed conference calls with targeted constituencies to amplify message balancing speed with accuracy and transparency with

INTERNATIONAL STABILITY
OPERATIONS ASSOCIATION (ISOA)

Strategic Communications: Developed communications strategy for a trade association of government contractors; executed communications plan for annual Summit with ~50 speakers, including top USG officials and Afghanistan’s ambassador to the United States; executed strategic social media plan, increased reach, and coordinated messaging with email campaign; provided outreach to news media including interviews and op-ed placement

TEDx TURTLE CREEK
WOMEN

Public Speaking: Co-organizer and Speaker Curator for TEDxTurtleCreekWomen event since its original TED license granted in 2013; researched, identified speakers; coached 30+ speakers and shepherded them through live tapings for three years; key player on team that successfully built program from ground up, attracting a sold-out live audiences and 250,000+ online viewers

US DEPARTMENT
OF DEFENSE (AT&L)

External Communications: Coordinated and developed all messaging for two subsequent Under Secretaries of Defense for Acquisition, Technology and Logistics (AT&L), one of the largest purchasers of US goods and services, targeting large and small businesses a key demographic; developed, managed and executed messaging plans over all media – live speeches, taped radio messages, online Websites, and printed op-eds and magazine articles –assuring consistency of message; managed interviews between Under Secretary and news reporters from national and international media outlets as well as industry and internal publications

TEXAS STATE
COMPTROLLER

Internal Communications: Created first internal Webcast for the state of Texas using both existing and original programming, which I wrote/directed/cast to meet staff training needs, reduced travel and training budget for Texas State Comptroller’s office, led by first female Comptroller in Texas history; worked with Deputy Comptroller on internal video and written Q/A sessions; edited/wrote multiple reports that became online chapters describing recommendations from the Texas State Comptroller’s e- Texas initiative which identified ways to use technology efficiently resulting in more than $2.5 billion in savings and non-tax revenues for the state

GEORGE W. BUSH
ADMINISTRATION

Senior Executive Communications: Advised four cabinet members – Secretary of Transportation Norm Mineta (D), Secretaries of Defense Donald Rumsfeld (R) and Robert Gates (R), and US Trade Representative Susan Schwab (R) – and other senior staff on message content and strategic delivery; followed up with impact analysis and lessons learned; crafted, researched and wrote speeches, congressional testimony, op-eds, blog posts and magazine articles, assuring consistency and reinforcement of key messages by senior staff; coordinated with direct reports for reinforcement of leadership message throughout the organization

THE ELEPHANT PROJECT

Conservation Advocacy Campaign: Developing first public outreach plan for new animal advocacy group that is promoting innovative corporate, government, and non-profit partnerships, based on free and fair market principles to ensure the safety and security of an elephant is more valuable to governments, communities, and the people than a dead one; developing business proposals, outreach strategies and media plans; executing to plan, including media outreach, news alerts and op-eds by wide range of supporters from business, politics, and entertainment; working with team on proposed televised programming

CASE STUDIES

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SPEAKER COACHING:

HOW TO CREATE MORE COMPELLING
& ENGAGING SPEECHES

VIEW STUDY

Woman with marker pointing at whiteboard in meeting room

CAPTURING VOICE:

HOW TO SPOT A SPEECHWRITER
THAT MAKES YOU A BETTER YOU

VIEW STUDY

DELIVERING RESULTS:

HOW TO MAKE THE MOST OF YOUR SPEECH

VIEW STUDY

PAST & PRESENT CLIENTS

FORTUNE 500 COMPANIES

American Airlines

BNSF Railroad (Berkshire Hathaway Subsidiary)

Entergy

Raytheon

United Technologies

GOVERNMENT

Texas State Comptroller

US Congress, Representative Lamar Smith (TX)

US Department of Defense, Office of the Secretary

US Department of Defense, Office of the Undersecretary,
Acquisition, Technology & Logistics (AT&L)

US Department of Transportation, Office of the Secretary

US Trade Representative, Office of the Ambassador

NON-PROFITS

Antiquities Coalition

George W. Bush Presidential Center

The Elephant Project

MovementForward, Inc.

Specialized Alternatives for Families & Youth
(SAFY) of Texas

TEDxTurtleCreekWomen, Licensed by the
TED organization

Waterfront Academy

Lu Young Children’s Fund

SMALL BUSINESS/
CONSULTING FIRMS

Basilinna

Black Ink Creative Partners

OM Group

Valiant Solutions

TRADE ASSOCIATIONS

ISOA

Mainstreet Growth & Opportunity Association

Supporting the Blue Public Awareness
& Education Campaign
(US Department of Justice Grant in Partnership
with National Sheriff’s Association)

US Chamber of Commerce,
Global Innovation Policy Center

PRO-BONO

Addison Legacy Foundation

Dallas Furniture Bank