PORTFOLIO
NATIONAL
SHERIFF’S ASSN
Public Outreach Campaign: Leads messaging and content development for the US Department of Justice’s Bureau of Justice Assistance (DOJ/BJA) $1 million grant, “Supporting The Blue Public Awareness and Education Campaign” with the team of the National Sheriff’s Association, OTR Strategies and MovementForward Inc.; developing original content for a multi-layered campaign strategy to educate the general public about law enforcement and to promote positive messaging about our nation’s law enforcement; managing outside agencies providing video and focus group services; maintaining documentation for required federal grant reporting.
GEORGE W. BUSH
PRESIDENTIAL CENTER
Expert Development: Provided writing, thought leadership, niche marketing services to experts with the non-partisan George W. Bush Institute that seeks to improve the human condition through education reform, global health, human freedom and economic growth.
AMERICAN INSTITUTE
OF ARCHITECTS
(AIA) BOARD CANDIDATE
Speechwriting/Coaching: Wrote speeches, talking points and coached young Dallas-based architect through her successful election to a newly created, at-large board seat for national trade association campaign; produced competitive analysis, video script, and election-day speech, and coached through Q/A sessions and informal caucus meetings; client elected with the most votes of any candidate, including those from larger markets.
BASILINNA/ANTIQUITIES
COALITION
International Communications: Partners with public affairs firm to support clients doing business in China, Egypt and MENA by developing timely, focused op-eds, social media posts and talking points for client use in response to ever-changing political landscape; contributes to related non-profit organization with focus on stopping antiquities trafficking, particularly in Asia and MENA, that provides terrorist funding
GEORGE W. BUSH
ADMINISTRATION
Crisis Communications: Established Strategic Communications Office for Federal Emergency Management Agency External Affairs in aftermath of Hurricane Katrina based in Baton Rouge, LA; original member of White House Iraq Fusion Cell strategic communications office worked on team to respond to media inquiries, managed conference calls with targeted constituencies to amplify message balancing speed with accuracy and transparency with
INTERNATIONAL STABILITY
OPERATIONS ASSOCIATION (ISOA)
Strategic Communications: Developed communications strategy for a trade association of government contractors; executed communications plan for annual Summit with ~50 speakers, including top USG officials and Afghanistan’s ambassador to the United States; executed strategic social media plan, increased reach, and coordinated messaging with email campaign; provided outreach to news media including interviews and op-ed placement
TEDx TURTLE CREEK
WOMEN
Public Speaking: Co-organizer and Speaker Curator for TEDxTurtleCreekWomen event since its original TED license granted in 2013; researched, identified speakers; coached 30+ speakers and shepherded them through live tapings for three years; key player on team that successfully built program from ground up, attracting a sold-out live audiences and 250,000+ online viewers
US DEPARTMENT
OF DEFENSE (AT&L)
External Communications: Coordinated and developed all messaging for two subsequent Under Secretaries of Defense for Acquisition, Technology and Logistics (AT&L), one of the largest purchasers of US goods and services, targeting large and small businesses a key demographic; developed, managed and executed messaging plans over all media – live speeches, taped radio messages, online Websites, and printed op-eds and magazine articles –assuring consistency of message; managed interviews between Under Secretary and news reporters from national and international media outlets as well as industry and internal publications
TEXAS STATE
COMPTROLLER
Internal Communications: Created first internal Webcast for the state of Texas using both existing and original programming, which I wrote/directed/cast to meet staff training needs, reduced travel and training budget for Texas State Comptroller’s office, led by first female Comptroller in Texas history; worked with Deputy Comptroller on internal video and written Q/A sessions; edited/wrote multiple reports that became online chapters describing recommendations from the Texas State Comptroller’s e- Texas initiative which identified ways to use technology efficiently resulting in more than $2.5 billion in savings and non-tax revenues for the state
GEORGE W. BUSH
ADMINISTRATION
Senior Executive Communications: Advised four cabinet members – Secretary of Transportation Norm Mineta (D), Secretaries of Defense Donald Rumsfeld (R) and Robert Gates (R), and US Trade Representative Susan Schwab (R) – and other senior staff on message content and strategic delivery; followed up with impact analysis and lessons learned; crafted, researched and wrote speeches, congressional testimony, op-eds, blog posts and magazine articles, assuring consistency and reinforcement of key messages by senior staff; coordinated with direct reports for reinforcement of leadership message throughout the organization
THE ELEPHANT PROJECT
Conservation Advocacy Campaign: Developing first public outreach plan for new animal advocacy group that is promoting innovative corporate, government, and non-profit partnerships, based on free and fair market principles to ensure the safety and security of an elephant is more valuable to governments, communities, and the people than a dead one; developing business proposals, outreach strategies and media plans; executing to plan, including media outreach, news alerts and op-eds by wide range of supporters from business, politics, and entertainment; working with team on proposed televised programming
CASE STUDIES
PAST & PRESENT CLIENTS
FORTUNE 500 COMPANIES
American Airlines
BNSF Railroad (Berkshire Hathaway Subsidiary)
Entergy
Raytheon
United Technologies
GOVERNMENT
Texas State Comptroller
US Congress, Representative Lamar Smith (TX)
US Department of Defense, Office of the Secretary
US Department of Defense, Office of the Undersecretary,
Acquisition, Technology & Logistics (AT&L)
US Department of Transportation, Office of the Secretary
US Trade Representative, Office of the Ambassador
NON-PROFITS
Antiquities Coalition
George W. Bush Presidential Center
The Elephant Project
MovementForward, Inc.
Specialized Alternatives for Families & Youth
(SAFY) of Texas
TEDxTurtleCreekWomen, Licensed by the
TED organization
Waterfront Academy
Lu Young Children’s Fund
SMALL BUSINESS/
CONSULTING FIRMS
Basilinna
Black Ink Creative Partners
OM Group
Valiant Solutions
TRADE ASSOCIATIONS
ISOA
Mainstreet Growth & Opportunity Association
Supporting the Blue Public Awareness
& Education Campaign
(US Department of Justice Grant in Partnership
with National Sheriff’s Association)
US Chamber of Commerce,
Global Innovation Policy Center
PRO-BONO
Addison Legacy Foundation
Dallas Furniture Bank